Beyond the frame
Fine art's adaptability in our innovative interior decor and commercial world
Aug 29, 2017
Wallpaper, cell phone cases, quilting squares, shoes, and clothing all have something in common. More often than not these days companies are contracting fine art artists and designers to license their artwork for commercial use be it on plastic, fabric, ceramic, or other materials used for retail products.
My great grandfather, who emigrated from Switzerland, was a lace designer. He settled in New Jersey where he designed and sold his lace to fashion designers. His lace would end up on high end dresses that would illuminate the windows of Saks Fifth Avenue in New York City. He was one of many visionary artists who turned their creative talents into a commercial sustainable business.
Today with the immediacy and free marketing opportunities with the internet and social media, artists have the same opportunities as my great grandfather, as long as they build the right network as their career develops. There are a number of companies that have developed online stores and marketplaces that support these artistic endeavors. Here is my shortlist of where to buy fine art in a commercial setting. These websites and brands place emphasis on quality, customer service, education and care for the manufacturing and sales of their contracted artists and products.
• Area Environments | AreaEnvironments.com
Area Environments was founded in 2012 out of a shared adoration of fine art. In the five years since, we remain just as committed to selecting artwork that inspires the creative process, delivering unparalleled service, and surprising and delighting all who work with us.
• Design By Humans | Designbyhumans.com
Design By Humans was born in 2007 with the simple vision of bringing artists from around the globe together to give them a platform to produce wearable art that tells a story, strengthens humanity and inspires life through creativity and design. Embedded in the culture of Design By Humans is a passion for brilliantly designed tees, detailed illustration and a strong appreciation for all things creative.
• Riley Blake Designs | www.rileyblakedesigns.com
Inspired by local and international artists, they design fabric lines with vintage sensibilities and modern attitude. Their [Riley Blake Designs] fabric reflects an elegant feel for color, vibrant but with restraint, resulting in versatile prints for quilting, clothing, or home décor.
• Pont des Arts | Pontdesarts-wine.com
Pont des Arts is an exclusive, limited collection of fine wines and spirits. It is the first international high end brand of French wines, building a bridge between Art and Wine, Bordeaux and Burgundy, the East and West and collectors and newcomers alike. Pont des Arts marries the best from the art world (such as Zao Wou-Ki, Yue Minjun and Miquel Barceló) and the wine world (Paul Pontallier and other highly respected wine and spirit experts from France).
House of Vans is a place where imagination lets loose over concrete bowls, art installations, workshops and concert stages, inspiring every person who runs, rolls, or stomps through its door. Located in Brooklyn, New York and Waterloo, London, as well as pop-ups around the world, the House of Vans is home to the creativity that moves us.
Vans Custom Culture was created to inspire and empower high school students to embrace their creativity through art and design and to bring attention to diminishing arts education budgets. Vans believes everyone should be empowered to express themselves creatively and should be given the tools to do so.
Cover image from AreaEnvironments.com from their L' Atelier client in Minneapolis, MN
Meredith Bless is a producer, creative director, and promoter at Taiga Creative offering creative talent, pre and post production on commercial photo, video, and drone requests. A team of artists are readily available to tell your companies story, ad campaign, update your media library, and help you develop your creative concepts. See who we’ve worked with in the past and read their testimonials on working with our artists. Want your story to be told? Email your idea and let’s see what we can do!